Visual Summary
Concept development
To the left & below are displays work that was created as a draft & not used, before the final outcome of content which was created in line with trends, consumer research and brand image.
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Existing editorial work, Instagram posts and other photography owned by GCDS will be used to populate the magazine - given that the magazine will be a reflection of the events that have already occurred that quarter from within GCDS, there will be no need for any new editorial shoots or imagery. Launching every December, March, June and September, the magazine will encapsulate the brand’s journey throughout the calendar year, keeping consumers up to date with the brand message and image – starting with the first issue, reflecting upon the SS18 collection reveal at NYFW and any developments from within the brand since then.
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